RETRACTED ARTICLE: The impact of advertising on social processes

In modern information society, advertising remains essential for the formation of social norms, value systems, and public consciousness, especially in conditions a pandemic. Despite availability wide range literature devoted to various aspects advertising, investigation its influence on processes occurring society is still relevant. Previous researches this field focused primarily consumer behaviour techniques, effectiveness marketing channels, new forms centred at increasing trust among target audience. The purpose study was uncover how impacts during COVID-19 research methodology included system analysis (for comprehensive coronavirus-related advertisements) comparative (to review Russian, Belarusian, Ukrainian strategies identify dominant ones). examination advertisements revealed shift from directed consumption towards reduction. A samples Russia, Belarus, Ukraine showed that market closely related government often appeals negative emotions all countries under consideration. However, their are somewhat different. Belarus tend apply provocative methods attract viewer’s attention. contrast, Russian industry prefers using TV appeal socially significant persons emotionally neutral outdoor with proper rules conduct. results can be applied by officials developing policies those pandemic other extraordinary circumstances.